Schedule

Join us for the first domestic screening of the 2009 winners from the Cannes Advertising Festival!  This screening will include the top Film (TV), Cyber and Titanium/Integrated winners from around the world and an exhibit of the Press, Outdoor and Design Gold winning work.

6:00-7:00 pm Reception

7:15-8:30 pm Screening

It's one thing to get noticed with a flashy ad or a clever tag line.  It's quite another thing to go beyond the initial glance or second take and make an emotional connection with your audience.  Using examples from recent campaigns, Ogilvy & Mather Chairman Shelly Lazarus will share stories of work that goes beyond getting attention to engaging people and inspiring them to action.

Based on his interviews with over 700 client marketing decision-makers, Robb High has come to understand what they know and don’t know about agencies, what they admire about them and what ticks them off.

Right now, tough decisions are being made daily, budgets are being cut, accounts are being lost and, with them, jobs.  In such circumstances, agencies may think that the unique benefits of building a diverse workforce are secondary to keeping the doors open.  Amidst such widespread uncertainty, can your agency remain diverse?  Using lessons learned from the launch and success of ADCOLOR®, a multi-industry diversity initiative, Tiffany will share her insights about recruiting and retaining professionals of color in these unique times.

Speaker:
Tiffany Warren, Chief Diversity Officer, Omnicom Group Inc. 

Lunch - The Renaissance Mayflower Hotel

Washington Post Live on Comcast SportsNet will hold a fascinating roundtable discussion about the sports environment in 2009.  Opinionated host Ivan Carter and popular Washington Post Blogger Dan Steinberg lead a frank and lively discussion about being a part of the Washington sports community during these times of unprecedented popularity, overwhelming new media coverage and the economic pressures of today.  The panel will feature prominent names in Washington DC Sports, and we will delve into these topics and much more.  It's inside access to the thoughts and opinions of DC's most powerful sports entities.

Speakers:
Ivan Carter, Host, Washington Post Live
Dan Steinberg, Author, DC Sports Bog, WashingtonPost.com

What are the strategies and tools to prepare a brand to lead when the consumer is in control of the conversation?  Wouldn't we all want to know!  Join us during this session to find out how.

Six prominent agencies share what it takes to craft a successful creative message and build a strong brand.

Local media entities pitch their plans and ideas to compete against each other in the second annual ADprentice. Join us as media teams from across the DC region vie for the grand prize. Contestants are judged on style, presentation, and lastly substance. Who knew media people could be so creative?

Stuart Elliott, renowned Advertising Columnist for The New York Times, will lead a discussion with Mike Linton, former CMO for eBay and Best Buy who will share his unique insights on the need for integrity in marketing and advertising; now more than ever.

Learn how to separate the ‘luxury’ from the ‘necessity’ within the world of mobile marketing. See leading examples where mobile marketing has delivered the maximum ‘bang for the buck.’ With all the flavors of mobile (video, twitter, sms, mobile web), find out which is the most cost-effective way to integrate mobile into your marketing activities.

A discussion of which campaigns have worked and which haven’t worked through local case studies. Learn first hand from Discovery’s Planet Green, the National Guard, and Mixx about both successful and unsuccessful social media campaigns and what pitfalls to avoid.

Notable members of the political press discuss the impact of a recession on the political landscape. The panel will give unique insight on topics such as the economy’s affect on the ever-changing “American Dream,” the future of corporate buyouts and which political party is winning the communications battle.

We're in a recession.  Clients are cautious; consumers value conscious; frivolty is out—frugality is in.  Consumers are using the web and social media to validate their choices. The world of marketing is changing rapidly.  Learn how that has affected creative choices, how it has changed the approach to creative development and how creative directors and agencies are managing client expectations to deliver advertising that suites this brave new climate.

Six prominent agencies share what it takes to craft a successful creative message and build a strong brand.

A great creative concept can fall flat or fail without the right team behind it to enhance and execute the vision for a campaign. This session will focus on the production process and will bring together key members of production teams—directors, editors, producers, DP’s, creative directors and art directors—who will discuss the work involved in bringing a campaign’s vision to life.

You are invited to join The Advertising Club of Metropolitan Washington, in collaboration with the American Advertising Federation (AAF), as we honor the 2009 Silver Medal Award winner, Robert L. Whittle, President and CEO of Williams Whittle. The Silver Medal award honors one person annually who has made outstanding contributions to advertising and who has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Ad2 DC Networking Event

Let's end Advertising Week DC 2009 right and join Ad2—the youngest and arguably the hippest members of the DC Ad Club—to celebrate another another amazing year of education, networking, and fun. Don't miss the unveiling of Ad2 DC's new logo or the opportunity to network with DC's young advertising talent.  This free networking event is open to everyone and there is no registration fee or need to register, just show up, and we will be there!